Consumer Behavior Before and During the Covid-19 Pandemic in El Oro Province

The present investigation analyzes the impact of the pandemic on consumers' preferences, within the framework of electronic commerce to recommend market strategies that focus on consumers with more digital attention. For this reason, Wilcoxon’s statistical comparison of related samples has been...

• Autor principal: Quizhpe-Bustos, Claudia Gabriela (author)
• Altres autors: Bustamante-Chiriboga, Karen Mariuxi (author), Pacheco-Molina, Andrés (author)
• Format: article
• Idioma: spa
• Publicat: 2023
• Matèries: consumer; e-commerce; market.; consumidor; comercio electrónico; mercado.
• Accés en línia: https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/1089