Consumer Behavior Before and During the Covid-19 Pandemic in El Oro Province
The present investigation analyzes the impact of the pandemic on consumers' preferences, within the framework of electronic commerce to recommend market strategies that focus on consumers with more digital attention. For this reason, Wilcoxon’s statistical comparison of related samples has been...
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| Drugi avtorji: | , |
| Format: | article |
| Jezik: | spa |
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2023
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| Online dostop: | https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/1089 |
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Označite | _version_ | 1824185870062714880 |
|---|---|
| author | Quizhpe-Bustos, Claudia Gabriela |
| author2 | Bustamante-Chiriboga, Karen Mariuxi Pacheco-Molina, Andrés |
| author2_role | author author |
| author_facet | Quizhpe-Bustos, Claudia Gabriela Bustamante-Chiriboga, Karen Mariuxi Pacheco-Molina, Andrés |
| author_role | author |
| collection | Revistas Universidad Tecnológica Equinoccial |
| dc.creator.none.fl_str_mv | Quizhpe-Bustos, Claudia Gabriela Bustamante-Chiriboga, Karen Mariuxi Pacheco-Molina, Andrés |
| dc.date.none.fl_str_mv | 2023-01-01 |
| dc.format.none.fl_str_mv | application/pdf text/html |
| dc.identifier.none.fl_str_mv | https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/1089 10.29019/eyn.v14i1.1089 |
| dc.language.none.fl_str_mv | spa |
| dc.publisher.none.fl_str_mv | Universidad UTE |
| dc.relation.none.fl_str_mv | https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/1089/911 https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/1089/912 |
| dc.rights.none.fl_str_mv | Derechos de autor 2023 Los Autores https://creativecommons.org/licenses/by/4.0/ info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | Economía y Negocios; Vol. 14 No. 1 (2023): Journal Economía y Negocios (January - June 2023); 100-114 Economía y Negocios; Vol. 14 Núm. 1 (2023): Revista Economía y Negocios (Enero - Junio 2023); 100-114 2602-8050 10.29019/eyn.v14i1 reponame:Revistas Universidad Tecnológica Equinoccial instname:Universidad Tecnológica Equinoccial instacron:UTE |
| dc.subject.none.fl_str_mv | consumer; e-commerce; market. consumidor; comercio electrónico; mercado. |
| dc.title.none.fl_str_mv | Consumer Behavior Before and During the Covid-19 Pandemic in El Oro Province Comportamiento del Consumidor Antes y Durante la Pandemia del Covid-19 en la Provincia El Oro |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Evaluado por pares |
| description | The present investigation analyzes the impact of the pandemic on consumers' preferences, within the framework of electronic commerce to recommend market strategies that focus on consumers with more digital attention. For this reason, Wilcoxon’s statistical comparison of related samples has been used for non-parametric data in order to perform a comparison of frequencies between groups of different times that measured the behavior of users in this same range. The survey was used as a research tool and an increase in online purchases could be evidenced, highlighting the use of credit or debit cards and a reduction in purchases in physical establishments. In the case of the perception of electronic commerce, there was an increase in the sensation of ease, need and greater degree of usefulness about it. The results obtained demonstrate that the pandemic had a significant impact on consumer behavior and perceptions of electronic commerce in the study group. |
| eu_rights_str_mv | openAccess |
| format | article |
| id | REVUTE_efc68bb4a7fc6132466c0bf9a7babe84 |
| identifier_str_mv | 10.29019/eyn.v14i1.1089 |
| instacron_str | UTE |
| institution | UTE |
| instname_str | Universidad Tecnológica Equinoccial |
| language | spa |
| network_acronym_str | REVUTE |
| network_name_str | Revistas Universidad Tecnológica Equinoccial |
| oai_identifier_str | oai:ojs.ute.edu.ec:article/1089 |
| publishDate | 2023 |
| publisher.none.fl_str_mv | Universidad UTE |
| reponame_str | Revistas Universidad Tecnológica Equinoccial |
| repository.mail.fl_str_mv | . |
| repository.name.fl_str_mv | Revistas Universidad Tecnológica Equinoccial - Universidad Tecnológica Equinoccial |
| repository_id_str | 0 |
| rights_invalid_str_mv | Derechos de autor 2023 Los Autores https://creativecommons.org/licenses/by/4.0/ |
| spelling | Consumer Behavior Before and During the Covid-19 Pandemic in El Oro ProvinceComportamiento del Consumidor Antes y Durante la Pandemia del Covid-19 en la Provincia El OroQuizhpe-Bustos, Claudia GabrielaBustamante-Chiriboga, Karen MariuxiPacheco-Molina, Andrésconsumer; e-commerce; market.consumidor; comercio electrónico; mercado.The present investigation analyzes the impact of the pandemic on consumers' preferences, within the framework of electronic commerce to recommend market strategies that focus on consumers with more digital attention. For this reason, Wilcoxon’s statistical comparison of related samples has been used for non-parametric data in order to perform a comparison of frequencies between groups of different times that measured the behavior of users in this same range. The survey was used as a research tool and an increase in online purchases could be evidenced, highlighting the use of credit or debit cards and a reduction in purchases in physical establishments. In the case of the perception of electronic commerce, there was an increase in the sensation of ease, need and greater degree of usefulness about it. The results obtained demonstrate that the pandemic had a significant impact on consumer behavior and perceptions of electronic commerce in the study group.La presente investigación analiza el impacto de la pandemia en las preferencias de los consumidores dentro del marco del comercio electrónico, busca recomendar estrategias de mercado que acerquen al consumidor hacia una atención más digital. Se hizo uso del estadístico de comparación de muestras relacionadas de Wilcoxon para datos no paramétricos, con el fin de realizar una confrontación de frecuencias entre grupos de distintos tiempos que midieron el comportamiento de los usuarios en este mismo intervalo. Se utilizó la encuesta como instrumento de investigación y se pudo evidenciar un incremento en las compras en línea, destacando el uso de las tarjetas de crédito o débito y una reducción de las compras en establecimientos físicos. En el caso de la percepción sobre el comercio electrónico existió un incremento en la sensación de facilidad, necesidad y mayor grado de utilidad sobre el mismo. Los resultados obtenidos demuestran que la pandemia generó un impacto significativo sobre el comportamiento del consumidor y las percepciones del comercio electrónico en el grupo de estudio.Universidad UTE2023-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewedEvaluado por paresapplication/pdftext/htmlhttps://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/108910.29019/eyn.v14i1.1089Economía y Negocios; Vol. 14 No. 1 (2023): Journal Economía y Negocios (January - June 2023); 100-114Economía y Negocios; Vol. 14 Núm. 1 (2023): Revista Economía y Negocios (Enero - Junio 2023); 100-1142602-805010.29019/eyn.v14i1reponame:Revistas Universidad Tecnológica Equinoccialinstname:Universidad Tecnológica Equinoccialinstacron:UTEspahttps://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/1089/911https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/1089/912Derechos de autor 2023 Los Autoreshttps://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccess2023-09-19T20:09:53Zoai:ojs.ute.edu.ec:article/1089Institucionalhttps://www.ute.edu.ec/revistas-ute/Universidad privadahttps://www.ute.edu.ec/..Ecuador.1390-65421390-6542opendoar:02025-02-07T20:36:26.844513Revistas Universidad Tecnológica Equinoccial - Universidad Tecnológica Equinoccialtrue |
| spellingShingle | Consumer Behavior Before and During the Covid-19 Pandemic in El Oro Province Quizhpe-Bustos, Claudia Gabriela consumer; e-commerce; market. consumidor; comercio electrónico; mercado. |
| status_str | publishedVersion |
| title | Consumer Behavior Before and During the Covid-19 Pandemic in El Oro Province |
| title_full | Consumer Behavior Before and During the Covid-19 Pandemic in El Oro Province |
| title_fullStr | Consumer Behavior Before and During the Covid-19 Pandemic in El Oro Province |
| title_full_unstemmed | Consumer Behavior Before and During the Covid-19 Pandemic in El Oro Province |
| title_short | Consumer Behavior Before and During the Covid-19 Pandemic in El Oro Province |
| title_sort | Consumer Behavior Before and During the Covid-19 Pandemic in El Oro Province |
| topic | consumer; e-commerce; market. consumidor; comercio electrónico; mercado. |
| url | https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/1089 |