Ecuadorian Information Society. “Marketing” 2.0 in the Small and Medium Enterprises in Quito

This article shows the results of the research performed to the small and medium enterprise MYPE in the city of Quito, related to the demand of applications and WEB solutions, as an answer to marketing 2.0 problems, under the preamble that the business park, specifically the MSE, requires the intern...

• Autore principale: Garzón Paredes, Alexis (author)
• Natura: article
• Lingua: spa
• Pubblicazione: 2016
• Soggetti: Ecuadorian Information Society; Marketing 2.0; data mining; WEB applications; Sociedad de la Información Ecuatoriana; “Marketing” 2.0; minería de datos; aplicaciones WEB
• Accesso online: https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/248