Ecuadorian Information Society. “Marketing” 2.0 in the Small and Medium Enterprises in Quito

Ecuadorian Information Society. “Marketing” 2.0 in the Small and Medium Enterprises in Quito

This article shows the results of the research performed to the small and medium enterprise MYPE in the city of Quito, related to the demand of applications and WEB solutions, as an answer to marketing 2.0 problems, under the preamble that the business park, specifically the MSE, requires the intern...

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Bibliographic Details
Main Author: Garzón Paredes, Alexis (author)
Format: article
Language:spa
Published: 2016
Subjects:
Ecuadorian Information Society
Marketing 2.0
data mining
WEB applications
Sociedad de la Información Ecuatoriana
“Marketing” 2.0
minería de datos
aplicaciones WEB
Online Access:https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/248
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https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/248

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