Marketing plan for the Carrizal INN hotel

This research aimed to draw up a marketing plan for the Carrizal Inn Hotel located in the town of Calceta, province of Manabí-Ecuador. Three methodological phases were structured, a situational diagnosis, a market research, and a tourism plan. In the first stage the field of study was delimited; bes...

• Autore principale: Félix Mendoza, Ángel Guillermo (author)
• Altri autori: Cobeña López, Danny Daniel (author), Párraga Muñoz, Lisbeth Alexandra (author), Lucas Vidal, Leonel (author), Carreño Mendoza, Lorena (author)
• Natura: article
• Lingua: spa
• Pubblicazione: 2015
• Soggetti: Plan de marketing; comercialización turística; promoción turística; Marketing plan; tourism; tourism promotion
• Accesso online: https://revistasespam.espam.edu.ec/index.php/Revista_ESPAMCIENCIA/article/view/109