Marketing plan for the Carrizal INN hotel
This research aimed to draw up a marketing plan for the Carrizal Inn Hotel located in the town of Calceta, province of Manabí-Ecuador. Three methodological phases were structured, a situational diagnosis, a market research, and a tourism plan. In the first stage the field of study was delimited; bes...
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Autore principale: | Félix Mendoza, Ángel Guillermo (author) |
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Altri autori: | Cobeña López, Danny Daniel (author), Párraga Muñoz, Lisbeth Alexandra (author), Lucas Vidal, Leonel (author), Carreño Mendoza, Lorena (author) |
Natura: | article |
Lingua: | spa |
Pubblicazione: |
2015
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Accesso online: | https://revistasespam.espam.edu.ec/index.php/Revista_ESPAMCIENCIA/article/view/109 |
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