Marketing plan for the Carrizal INN hotel

Marketing plan for the Carrizal INN hotel

This research aimed to draw up a marketing plan for the Carrizal Inn Hotel located in the town of Calceta, province of Manabí-Ecuador. Three methodological phases were structured, a situational diagnosis, a market research, and a tourism plan. In the first stage the field of study was delimited; bes...

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Detalhes bibliográficos
Autor principal: Félix Mendoza, Ángel Guillermo (author)
Outros Autores: Cobeña López, Danny Daniel (author), Párraga Muñoz, Lisbeth Alexandra (author), Lucas Vidal, Leonel (author), Carreño Mendoza, Lorena (author)
Formato: article
Idioma:spa
Publicado em: 2015
Acesso em linha:https://revistasespam.espam.edu.ec/index.php/Revista_ESPAMCIENCIA/article/view/109
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