Chromatics and image of websites of Private Higher Education Institutions in Pichincha

This study investigates how corporate color affects the visual identity of Private Higher Education Institutions in Pichincha, focusing on its influence on student perception and brand recognition. The findings reveal that most students can identify their institution’s color through its website, ind...

• Hlavní autor: Gálvez Alcózer, Iván Alejandro (author)
• Médium: article
• Jazyk: spa
• Vydáno: 2025
• Témata: identidad visual, color corporativo, comunicación visual; Diseño visual; visual identity, corporate color, visual communication; Visual design
• On-line přístup: https://identidadbolivariana.itb.edu.ec/index.php/identidadbolivariana/article/view/334