Methodological proposal for the measurement of the incidence of electronic satisfaction and the flow experience in loyalty to the public service company

This research focuses on proposing a methodology to measure the incidence of electronic satisfaction and the flow experience on loyalty to the public service company. Three hypotheses are established: the influence of electronic satisfaction on company loyalty, the customer flow experience as an ind...

• 第一著者: Baque Romero, Jimmy (author)
• その他の著者: Alejo Machado, Oscar José (author), Rumbaut Rangel, Dayron (author), Pulla Zambrano, Gary Lenin (author)
• フォーマット: article
• 言語: spa
• 出版事項: 2023
• 主題: satisfacción electrónica; experiencia de flujo; lealtad electrónica; servicios públicos; retención de clientes; Analisis; e-satisfaction; flow experience; e-loyalty; public services; customer retention; Analysis
• オンライン･アクセス: https://identidadbolivariana.itb.edu.ec/index.php/identidadbolivariana/article/view/218