Methodological proposal for the measurement of the incidence of electronic satisfaction and the flow experience in loyalty to the public service company

This research focuses on proposing a methodology to measure the incidence of electronic satisfaction and the flow experience on loyalty to the public service company. Three hypotheses are established: the influence of electronic satisfaction on company loyalty, the customer flow experience as an ind...

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Bibliografiska uppgifter
Huvudupphovsman: Baque Romero, Jimmy (author)
Övriga upphovsmän: Alejo Machado, Oscar José (author), Rumbaut Rangel, Dayron (author), Pulla Zambrano, Gary Lenin (author)
Materialtyp: article
Språk:spa
Publicerad: 2023
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Länkar:https://identidadbolivariana.itb.edu.ec/index.php/identidadbolivariana/article/view/218
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