Deciphering the enigma of organic consumption: an exploratory study in ecuadorian centennials

The purpose of this study is to analyze the purchasing intention of organic products based on the evaluation of altruistic and egoistic motivations of consumers for the promotion of organic production in Ecuador. The research is quantitative with an exploratory scope. For the empirical analysis, a s...

• Main Author: Bonisoli, Lorenzo (author)
• Other Authors: Cun Rivas, Fernanda Elizabeth (author), Belduma Belduma, Lady Verónica (author)
• Format: article
• Language: spa
• Published: 2024
• Subjects: Productos orgánicos; Motivaciones altruistas; Motivaciones egoístas; SEM-PLS; Comportamiento del consumidor; Consumo; Organic products; Altruistic motivations; Selfish motivations; Consumer behavior; Consumption
• Online Access: https://identidadbolivariana.itb.edu.ec/index.php/identidadbolivariana/article/view/254