Current situation, challenges and business strategies of microenterprises in Ecuador

In a modern context of economic, technological and political transformations in Latin America and the rest of the world, Ecuador stands out as one of the countries with the largest entrepreneurship and microentrepreneurs. However, reality indicates that approximately 70% fail in the first three year...

• 1. autor: Delgado Estrada, Stephanie Marcela (author)
• Kolejni autorzy: Chabusa Vargas, Jorge Luis (author), Barrionuevo De La Rosa, César Gabriel (author)
• Format: article
• Język: spa
• Wydane: 2024
• Hasła przedmiotowe: Microemprendimientos; Mercados de barrio; Autoempleado; Informalidad; Estrategias comerciales; Administración; Microenterprises; Neighborhood markets; Self-employed; Informality; Commercial strategies; Administration
• Dostęp online: https://identidadbolivariana.itb.edu.ec/index.php/identidadbolivariana/article/view/255