Estrategias de campaña virtual en la segunda vuelta presidencial: Ecuador 2021 (Monográfico)
The presidential runoff in Ecuador was developed through virtual environments mainly because of the COVID-19 pandemic between the finalist candidates Andrés Arauz and Guillermo Lasso. This research proposed the identification of political marketing characteristics and the level of engagement achieve...
Saved in:
| Main Author: | |
|---|---|
| Format: | article |
| Language: | spa |
| Published: |
2023
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10644/9419 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag