Estrategias de campaña virtual en la segunda vuelta presidencial: Ecuador 2021 (Monográfico)
The presidential runoff in Ecuador was developed through virtual environments mainly because of the COVID-19 pandemic between the finalist candidates Andrés Arauz and Guillermo Lasso. This research proposed the identification of political marketing characteristics and the level of engagement achieve...
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| Natura: | article |
| Lingua: | spa |
| Pubblicazione: |
2023
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| Accesso online: | http://hdl.handle.net/10644/9419 |
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