Efecto del valor percibido funcional sobre la intención de compra en el comercio minorista (Estudios)
In retail markets, analysis of perceived value in purchasing processes has been a topic of special interest as it focuses on perception of benefits beyond the product itself. In the face of such interest, an exhaustive bibliographical review was performed regarding its concept and components applied...
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| Format: | article |
| Langue: | spa |
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2024
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| Accès en ligne: | http://hdl.handle.net/10644/10016 |
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