Estrategias transmedia para comunicar en las organizaciones: una propuesta metodológica (Monográfico)
Communication management in organizations has changed with the appearance of digital media. Within this framework, this paper seeks for the transmedia narrative to be a methodology and strategy that could be considered to plan, design and produce new communication flows within companies. The fundame...
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| Formato: | article |
| Idioma: | spa |
| Publicado: |
2024
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| Acceso en liña: | http://hdl.handle.net/10644/9732 |
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