Estrategias transmedia para comunicar en las organizaciones: una propuesta metodológica (Monográfico)

Communication management in organizations has changed with the appearance of digital media. Within this framework, this paper seeks for the transmedia narrative to be a methodology and strategy that could be considered to plan, design and produce new communication flows within companies. The fundame...

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Bibliografiske detaljer
Hovedforfatter: Farinango, Luis (author)
Format: article
Sprog:spa
Udgivet: 2024
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Online adgang:http://hdl.handle.net/10644/9732
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