Estrategias de comunicación y marketing de marcas de lujo y fast fashion durante la crisis del COVID-19 (Ensayos)
This article provides a state of the art on the communication and marketing strategies that fashion brands have carried out during the period of COVID-19 confinement. For this purpose, a bibliographic review of articles that meet the aforementioned thematic and methodological criteria (content analy...
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| Diğer Yazarlar: | , |
| Materyal Türü: | article |
| Dil: | spa |
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2022
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| Online Erişim: | http://hdl.handle.net/10644/8755 |
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Quitarnos los miedos: hacer comunicación en tiempos de coronavirus, aislamiento social y pandemia informativa
