Estrategias de comunicación y marketing de marcas de lujo y fast fashion durante la crisis del COVID-19 (Ensayos)
This article provides a state of the art on the communication and marketing strategies that fashion brands have carried out during the period of COVID-19 confinement. For this purpose, a bibliographic review of articles that meet the aforementioned thematic and methodological criteria (content analy...
Saved in:
| 主要作者: | |
|---|---|
| 其他作者: | , |
| 格式: | article |
| 語言: | spa |
| 出版: |
2022
|
| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10644/8755 |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|
添加標簽