Estrategias de interacción y medición de engagement de la cuenta de Twitter @CheNetflix (Monográficos)
The objective of this article is to measure the engagement achieved by the Twitter account created especially for Argentina, @CheNetflix by the video-on-demand company Netflix. An exploratory analysis is carried out based on a previous study, made on the discursive strategies used in this account no...
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| Format: | article |
| Language: | spa |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10644/8750 |
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