Afecto y memoria: el efecto de la publicidad emocional sobre la recordación de marca (Tema Central)

The effect of emotions on memory has been considered in research from psychology and neuroscience, and has been extended to multiple knowledge areas, including marketing and advertising. Studies have proven that advertisements that include emotional content have a positive influence on advertisement...

• المؤلف الرئيسي: Benavides Polo, Claudia (author)
• مؤلفون آخرون: González Loyola, Pablo Arturo (author)
• التنسيق: article
• اللغة: spa
• منشور في: 2025
• الموضوعات: PUBLICIDAD; ASPECTOS PSICOLÓGICOS; EMOCIONES; MERCADEO; MARCAS COMERCIALES; EMOTIONAL BRANDING
• الوصول للمادة أونلاين: http://hdl.handle.net/10644/10650