Neuromarketing: Strategies for Visual Perception in Predicting Consumer Behavior (Tema Central)

The article explores consumers’ brain responses to specific visual stimuli to optimize marketing strategies and understand their behavior. Using eye-tracking techniques, it analyzes consumers’ reactions to beverage posts on Instagram. The research focuses on three areas of interest: Background (AOI...

• 1. autor: Quisimalín Santamaría, Hernán Mauricio (author)
• Kolejni autorzy: Garzón Montaguano, Alice Ibeth (author), Parra Jiménez, Anabel (author)
• Format: article
• Język: eng
• Wydane: 2025
• Hasła przedmiotowe: MERCADEO; COMPORTAMIENTO DEL CONSUMIDOR; NEUROPSICOLOGÍA; NEUROMARKETING; COSTUMER BEHAVIOR
• Dostęp online: http://hdl.handle.net/10644/10649