Neuromarketing: Strategies for Visual Perception in Predicting Consumer Behavior (Tema Central)
The article explores consumers’ brain responses to specific visual stimuli to optimize marketing strategies and understand their behavior. Using eye-tracking techniques, it analyzes consumers’ reactions to beverage posts on Instagram. The research focuses on three areas of interest: Background (AOI...
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| Other Authors: | , |
| Format: | article |
| Language: | eng |
| Published: |
2025
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10644/10649 |
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