Segmentation of Tourists in Cultural Events: The Case of The International Classical Theater Festival of Almagro
Due to the appearance of a large number of festivals in recent years, the competition for attracting the audience is ever increasing, and therefore segmenting the audience attending the festivals is essential. It is a valuable marketing tool for the promotion and understanding of the characteristics...
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| Diğer Yazarlar: | , , |
| Materyal Türü: | article |
| Dil: | eng |
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2020
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| Online Erişim: | https://www.ingentaconnect.com/content/cog/em/2020/00000024/00000006/art00002 |
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