Segmentation of Tourists in Cultural Events: The Case of The International Classical Theater Festival of Almagro

Segmentation of Tourists in Cultural Events: The Case of The International Classical Theater Festival of Almagro

Due to the appearance of a large number of festivals in recent years, the competition for attracting the audience is ever increasing, and therefore segmenting the audience attending the festivals is essential. It is a valuable marketing tool for the promotion and understanding of the characteristics...

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Bibliographic Details
Main Author: Jara Alba, Carol Angélica (author)
Other Authors: López-Guzman, Tomás (author), Pérez Gálvez, Jesús Claudio (author), Jesús Claudio, Gema (author)
Format: article
Language:eng
Published: 2020
Subjects:
ALMAGRO
FESTIVAL
LOYALTY
MOTIVATION
TOURISM
Online Access:https://www.ingentaconnect.com/content/cog/em/2020/00000024/00000006/art00002
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https://www.ingentaconnect.com/content/cog/em/2020/00000024/00000006/art00002

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