Segmentation of Tourists in Cultural Events: The Case of The International Classical Theater Festival of Almagro

Segmentation of Tourists in Cultural Events: The Case of The International Classical Theater Festival of Almagro

Due to the appearance of a large number of festivals in recent years, the competition for attracting the audience is ever increasing, and therefore segmenting the audience attending the festivals is essential. It is a valuable marketing tool for the promotion and understanding of the characteristics...

Olles dieđut

Furkejuvvon:
Bibliográfalaš dieđut
Váldodahkki: Jara Alba, Carol Angélica (author)
Eará dahkkit: López-Guzman, Tomás (author), Pérez Gálvez, Jesús Claudio (author), Jesús Claudio, Gema (author)
Materiálatiipa: article
Giella:eng
Almmustuhtton: 2020
Fáttát:
ALMAGRO
FESTIVAL
LOYALTY
MOTIVATION
TOURISM
Liŋkkat:https://www.ingentaconnect.com/content/cog/em/2020/00000024/00000006/art00002
Fáddágilkorat: Lasit fáddágilkoriid
Eai fáddágilkorat, Lasit vuosttaš fáddágilkora!

Interneahtta

https://www.ingentaconnect.com/content/cog/em/2020/00000024/00000006/art00002

Geahča maid