Segmentation of Tourists in Cultural Events: The Case of The International Classical Theater Festival of Almagro

Due to the appearance of a large number of festivals in recent years, the competition for attracting the audience is ever increasing, and therefore segmenting the audience attending the festivals is essential. It is a valuable marketing tool for the promotion and understanding of the characteristics...

• Autor principal: Jara Alba, Carol Angélica (author)
• Outros Autores: López-Guzman, Tomás (author), Pérez Gálvez, Jesús Claudio (author), Jesús Claudio, Gema (author)
• Formato: article
• Idioma: eng
• Publicado em: 2020
• Assuntos: ALMAGRO; FESTIVAL; LOYALTY; MOTIVATION; TOURISM
• Acesso em linha: https://www.ingentaconnect.com/content/cog/em/2020/00000024/00000006/art00002