36th Cordoba Guitar Festival: Spectator Analysis Using Structural Equation Modelling (SEM)

The Cordoba Guitar Festival is one of the most important cultural events in Spain. This article analyses the musical preferences, satisfaction, attitudinal loyalty, and behavioural loyalty of spectators who attended the 36th festival held in July 2016, as well as the festival’s economic impact on th...

• Hlavní autor: Fruet Cardozo, Juan V. (author)
• Další autoři: Pérez Gálvez, Jesús C. (author), Jara Alba, Carol (author), Gómez Casero, Gema (author)
• Médium: article
• Jazyk: eng
• Vydáno: 2019
• Témata: FESTIVAL; GUITAR; CULTURE; SPAIN; SEM; AMOS; LATENT VARIABLES; OBSERVED VARIABLES
• On-line přístup: https://www.mdpi.com/2071-1050/11/3/826; http://dspace.casagrande.edu.ec:8080/handle/ucasagrande/4058