Guía para la aplicación de marketing sensorial a través de branded content experience y merchandising para la categoría de chocolates. Caso: American
Chocolate is a product that for many has an incomparable flavor, and for most has become the staple as a perfect gift. Who has not bought chocolate? Everyone has done it, is a valued product in every point of sale and we can be found in multitude of brands colors and shapes. Ecuadorian chocolates ar...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://dspace.udla.edu.ec/handle/33000/6808 |
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