Aplicación de las estrategias del diseño integral a una propuesta de creación de marca y productos comunicacionales para los artesanos de la paja toquilla ecuatoriana de Montecristi
Through this research project created a brand and communications products for craftsmen Ecuadorian Montecristi straw shawl. Was made to the craftsman make use of them in a local or international market, using the benefits of the hat in favor of them and not been doing previously calling Panama hat....
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://dspace.udla.edu.ec/handle/33000/2011 |
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