Guía para el uso de Marketing Experiencial, Publicidad Sensorial, y Publicidad Emocional en la Industria del Motociclismo caso Ducati

Guía para el uso de Marketing Experiencial, Publicidad Sensorial, y Publicidad Emocional en la Industria del Motociclismo caso Ducati

This document was made to understand the Experiential Marketing, using the emotional advertising and sensorial to create an implementation guide in motorcycling world, using the Ducati brand as a case of study, and which serve as a reference for students and professionals of marketing and advertisin...

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Sparad:
Bibliografiska uppgifter
Huvudupphovsman: Velásquez Campos, Roberto David (author)
Materialtyp: bachelorThesis
Språk:spa
Publicerad: 2013
Ämnen:
MARKETING EXPERIENCIAL
PUBLICIDAD SENSORIAL
PUBLICIDAD EMOCIONAL
INDUSTRIA DEL MOTOCICLISMO
Länkar:http://dspace.udla.edu.ec/handle/33000/3837
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http://dspace.udla.edu.ec/handle/33000/3837

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