Desarrollo de un plan de marketing en salud para la Clínica Santa Marianita de Jesús de la ciudad de Quito

This research work has the purpose of proposing a marketing plan focused on certain strategies based on the needs of the internal customer and the external customer. To identify the basis of the needs, an analysis of the situation in which the institution was found was carried out by carrying out a...

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Detalles Bibliográficos
Autor Principal: Morales Marín, Andrea Carolina (author)
Formato: masterThesis
Idioma:spa
Publicado: 2017
Subjects:
Acceso en liña:http://dspace.udla.edu.ec/handle/33000/7318
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