Desarrollo de un plan de marketing en salud para la Clínica Santa Marianita de Jesús de la ciudad de Quito

This research work has the purpose of proposing a marketing plan focused on certain strategies based on the needs of the internal customer and the external customer. To identify the basis of the needs, an analysis of the situation in which the institution was found was carried out by carrying out a...

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Bibliografiske detaljer
Hovedforfatter: Morales Marín, Andrea Carolina (author)
Format: masterThesis
Sprog:spa
Udgivet: 2017
Fag:
Online adgang:http://dspace.udla.edu.ec/handle/33000/7318
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