Campaña social sobre la cultura del envejecimiento las residencias del adulto mayor en Quito. Caso: Cumbayá Village Homecare

The following study focuses on the creation of a social advertising campaign, designed to make the citizens of Quito more aware of the difficulties elderly people face, and to change the negative perspectives that exist towards old age centers. This study arose with the interest of creating an impac...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Alava Yeom, Soojin Andrea (author)
Format: bachelorThesis
Sprache:spa
Veröffentlicht: 2020
Schlagworte:
Online Zugang:http://dspace.udla.edu.ec/handle/33000/12815
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