Gestión de la imagen corporativa de Transcomerinter a partir del atributo seguridad en la operación de transporte de carga terrestre

The present title work has been developed with the aim of managing the image corporate of Transcomerinter from the security attribute, through the implementation of strategic communication and in this way ensure the loyalty of its current and future customers. Transcomerinter is a land transport com...

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Bibliografski detalji
Glavni autor: Pinargote Santos, Arely Tatiana (author)
Format: bachelorThesis
Jezik:spa
Izdano: 2018
Teme:
Online pristup:http://dspace.udla.edu.ec/handle/33000/10344
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