Propuesta estratégica de marketing para el restaurante Barlovento Alta Mar

The objective of this degree project is to create a strategic marketing proposal for the Barlovento Alta Mar restaurant, explaining the different tools used to prepare a marketing plan for this business. Chapter one defines the main concepts aligned to the area of food and beverages, as well as desc...

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Bibliographic Details
Main Author: Yánez Jácome, Emilio Sebastián (author)
Format: bachelorThesis
Language:spa
Published: 2020
Subjects:
Online Access:http://dspace.udla.edu.ec/handle/33000/12215
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