Plan estratégico de comunicación para mejorar la responsabilidad social corporativa, como elemento generador de valor reputacional y de imagen corporativa. Caso EDESA S.A. del Ecuador

This research headed for Corporate Social Responsibility (CSR) as a strategic tool of communication in the management of companies. The main objective is to show the tactical message of CSR in the company communication and how this tool becomes a strategic element that adds value and increased brand...

• Autor principal: Vargas Jiménez, Favio Paúl (author)
• Formato: masterThesis
• Idioma: spa
• Publicado em: 2016
• Assuntos: PLAN DE COMUNICACIÓN; RESPONSABILIDAD SOCIAL CORPORATIVO; EDESA S.A; ECUADOR
• Acesso em linha: http://dspace.udla.edu.ec/handle/33000/4554