Plan estratégico de comunicación para mejorar la responsabilidad social corporativa, como elemento generador de valor reputacional y de imagen corporativa. Caso EDESA S.A. del Ecuador
This research headed for Corporate Social Responsibility (CSR) as a strategic tool of communication in the management of companies. The main objective is to show the tactical message of CSR in the company communication and how this tool becomes a strategic element that adds value and increased brand...
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| Main Author: | |
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| Format: | masterThesis |
| Language: | spa |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://dspace.udla.edu.ec/handle/33000/4554 |
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