Propuesta de un plan de comunicación corporativa para fortalecer la imagen institucional externa del Centro Cultural Metropolitano de Quito, entidad adscrita al Municipio del Distrito Metropolitano de Quito

The Metropolitan Cultural Center (CCM) is a public cultural institution created with the aim of promoting the encounter between different cultures for the permanent construction of identity, knowledge, appreciation and conservation of heritage, located in one of the most valuable buildings historic...

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Bibliographic Details
Main Author: Cruz Betancourt, Johanna Verónica (author)
Format: bachelorThesis
Language:spa
Published: 2012
Subjects:
Online Access:http://dspace.udla.edu.ec/handle/33000/5092
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