Guía para la aplicación de publicidad social y marketing emocional para generar apoyo mediante una propuesta de crowdsourcing y crowdfunding en ongs de la ciudad de Quito. Caso: Fundación Dibuja una Sonrisa
This work arises from the need for the process of developing a guide main shaft within the realization of a campaign to NGOs, by focusing on Emotional and Social Advertising Marketing strategy to reach the target group and cause interest in the project crowdsourcing social platforms such as crowdfun...
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| 主要作者: | |
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| 格式: | bachelorThesis |
| 語言: | spa |
| 出版: |
2015
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| 主題: | |
| 在線閱讀: | http://dspace.udla.edu.ec/handle/33000/6816 |
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