Guía de aplicación de psicología del color para la publicidad visual mediante el análisis del impulso de compra por categoría de productos dirigida a jóvenes de 18 y 25 años en ciudad de Quito - Ecuador
The world is filled by colors and it is important to know about them, especially now that colors are in fashion. For this reason, the integration of color display advertising is a powerful tool for communication. For this, it is necessary to know about color psychology, to understand the reactions i...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://dspace.udla.edu.ec/handle/33000/3567 |
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