Guía de aplicación de psicología del color para la publicidad visual mediante el análisis del impulso de compra por categoría de productos dirigida a jóvenes de 18 y 25 años en ciudad de Quito - Ecuador
The world is filled by colors and it is important to know about them, especially now that colors are in fashion. For this reason, the integration of color display advertising is a powerful tool for communication. For this, it is necessary to know about color psychology, to understand the reactions i...
Bewaard in:
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| Formaat: | bachelorThesis |
| Taal: | spa |
| Gepubliceerd in: |
2011
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| Onderwerpen: | |
| Online toegang: | http://dspace.udla.edu.ec/handle/33000/3567 |
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Voeg label toe | Samenvatting: | The world is filled by colors and it is important to know about them, especially now that colors are in fashion. For this reason, the integration of color display advertising is a powerful tool for communication. For this, it is necessary to know about color psychology, to understand the reactions it has in a group of ages between 18 to 25 years old, which can be applied efficiently in visual advertising and communicating through images rather than words. In this case, this project focuses on creating a color guide for display advertising, which it can be used in the development of advertising campaigns, in order to use the correct colors according to the product and the target which it is guided to and this way contribute to purchasing it... |
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