Guía para el uso del Marketing Experiencial, Publicidad Emocional y Advertainment en la Industria Automotriz. Caso Renault Logan

Companies should not overlook the fact that consumers “listen to their heart” when making a purchase. This is because they are highly emotional and wish to see that reflected in the brands, the products and the services they are paying for. Marketing and Advertising strategies from the automotive se...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Moscoso López, Ximena Alexandra (author)
Formatua: bachelorThesis
Hizkuntza:spa
Argitaratua: 2012
Gaiak:
Sarrera elektronikoa:http://dspace.udla.edu.ec/handle/33000/3597
Etiketak: Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!