Guía para el uso del Marketing Experiencial, Publicidad Emocional y Advertainment en la Industria Automotriz. Caso Renault Logan
Companies should not overlook the fact that consumers “listen to their heart” when making a purchase. This is because they are highly emotional and wish to see that reflected in the brands, the products and the services they are paying for. Marketing and Advertising strategies from the automotive se...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://dspace.udla.edu.ec/handle/33000/3597 |
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