Estrategias comunicacionales para la gestión de la imagen corporativa a través de la proyección de la identidad como ventaja competitiva caso Prima Hogar
This project aims to implement a Strategic Communication Plan, which grant benefits to the company representative Prisma Hogar. The first chapter covers everything related to the literature review, which collects all the relevant theory on corporate communication and what it means within the same as...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://dspace.udla.edu.ec/handle/33000/6283 |
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