Plan estratégico para la creación de imagen, identidad y posicionamiento de los medios digitales UTE en la comunidad universitaria

In 2011 crystallized a project that was an outstanding college material, and creates spaces in the network with the name UTE Online Radio and UTV Digital, the two media were born with the aim of providing a space for the university community UTE in which students of the Faculty of Social Sciences an...

• Автор: Lucano Alomoto, Washington Santiago (author)
• Формат: masterThesis
• Мова: spa
• Опубліковано: 2015
• Предмети: UNIVERSIDAD TÉCNICA EQUINOCCIAL; MEDIOS DE COMUNICACIÓN; UTE RADIO; MEDIOS DIGITALES
• Онлайн доступ: http://dspace.udla.edu.ec/handle/33000/2791