Plan estratégico para la creación de imagen, identidad y posicionamiento de los medios digitales UTE en la comunidad universitaria
In 2011 crystallized a project that was an outstanding college material, and creates spaces in the network with the name UTE Online Radio and UTV Digital, the two media were born with the aim of providing a space for the university community UTE in which students of the Faculty of Social Sciences an...
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| 格式: | masterThesis |
| 语言: | spa |
| 出版: |
2015
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| 在线阅读: | http://dspace.udla.edu.ec/handle/33000/2791 |
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添加标签 | 总结: | In 2011 crystallized a project that was an outstanding college material, and creates spaces in the network with the name UTE Online Radio and UTV Digital, the two media were born with the aim of providing a space for the university community UTE in which students of the Faculty of Social Sciences and Communication carry out their pre-professional practices and also become the official media of the UTE. However it is noteworthy that the two digital media lack a strategic communication plan and tools that will disseminate the contents of the same effectively, within the university community, also lack a solid image in relation to its stakeholders... |
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