Plan estratégico de comunicación integral para el fortalecimiento de la imagen de la Agencia Nacional de Tránsito (ANT), como institución estatal ante sus públicos internos y externos

This project takes as a subject of study at the National Traffic Agency (ANT) and as is the current state of communicative management, and its relationship with the different stakeholders, aligned to his image. The proposed herein, the production model will allow knowledge to take to implement the t...

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Dettagli Bibliografici
Autore principale: Hoyos García, Benigno Fabricio (author)
Natura: masterThesis
Lingua:spa
Pubblicazione: 2016
Soggetti:
Accesso online:http://dspace.udla.edu.ec/handle/33000/4918
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