Propuesta de marketing estratégico para una empresa de eventos sociales, cantón Cotacachi

Propuesta de marketing estratégico para una empresa de eventos sociales, cantón Cotacachi

This work aims to present a strategic marketing proposal for the social events company "Burbujitas de Miel" located in Cotacachi, Imbabura province. This proposal aims to improve marketing and sales area of the company. In chapter 1, we find the theoretical framework, where important conce...

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Bibliographic Details
Main Author: Ocampo Tacoamán, Andrea Carolina (author)
Format: bachelorThesis
Language:spa
Published: 2018
Subjects:
PLANEACIÓN EMPRESARIAL
MERCADOTECNIA ESTRATÉGICA
ORGANIZACIÓN DE EVENTOS
IMBABURA-ECUADOR
Online Access:http://dspace.udla.edu.ec/handle/33000/9675
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http://dspace.udla.edu.ec/handle/33000/9675

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