Propuesta de marketing estratégico para una empresa de eventos sociales, cantón Cotacachi

This work aims to present a strategic marketing proposal for the social events company "Burbujitas de Miel" located in Cotacachi, Imbabura province. This proposal aims to improve marketing and sales area of the company. In chapter 1, we find the theoretical framework, where important conce...

• Главный автор: Ocampo Tacoamán, Andrea Carolina (author)
• Формат: bachelorThesis
• Язык: spa
• Опубликовано: 2018
• Предметы: PLANEACIÓN EMPRESARIAL; MERCADOTECNIA ESTRATÉGICA; ORGANIZACIÓN DE EVENTOS; IMBABURA-ECUADOR
• Online-ссылка: http://dspace.udla.edu.ec/handle/33000/9675