Guía para la aplicación de Content Curation a través del uso de Storytelling y arquetipos para generar Engagement en la comunicación digital de entidades financieras del Ecuador. Caso: Mutualista Pichincha
Nowadays, the digital world is the most used channel of communication by companies and brands for the promotion of their products and services. The Social Media are trending worldwide. The majority of institutions have penetrated into Social Media like Facebook, Twitter, YouTube, etc., due to the gr...
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| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado em: |
2015
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| Assuntos: | |
| Acesso em linha: | http://dspace.udla.edu.ec/handle/33000/3643 |
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