Guía para la creación de un festival internacional de publicidad. Caso industria ecuatoriana de publicidad

This project was undertaken to complete the advertising career and discusses the development of a methodological guide for the implementation of an international advertising festival made in Ecuador. Based on interviews with the major players in the Ecuadorian advertising industry. The aim of this w...

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Bibliographic Details
Main Author: Jaramillo Dahik, José Miguel (author)
Format: bachelorThesis
Language:spa
Published: 2014
Subjects:
Online Access:http://dspace.udla.edu.ec/handle/33000/3611
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