Guía para la creación de un festival internacional de publicidad. Caso industria ecuatoriana de publicidad
This project was undertaken to complete the advertising career and discusses the development of a methodological guide for the implementation of an international advertising festival made in Ecuador. Based on interviews with the major players in the Ecuadorian advertising industry. The aim of this w...
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| 主要作者: | |
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| 格式: | bachelorThesis |
| 語言: | spa |
| 出版: |
2014
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| 主題: | |
| 在線閱讀: | http://dspace.udla.edu.ec/handle/33000/3611 |
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