Guía para la creación de un festival internacional de publicidad. Caso industria ecuatoriana de publicidad
This project was undertaken to complete the advertising career and discusses the development of a methodological guide for the implementation of an international advertising festival made in Ecuador. Based on interviews with the major players in the Ecuadorian advertising industry. The aim of this w...
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| Main Author: | |
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://dspace.udla.edu.ec/handle/33000/3611 |
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