Plan estratégico para publicitar el relanzamiento de la marca fruit a través de medios no convencionales en la ciudad de Quito
There are relevant categories in marketing processes and advertisement diffusion in Ecuador, one of these categories is soft drinks. International brands, whose presence is dynamic, set the standards for the market. One of these cases is Coca Cola, which leads in the soft drinks market in sales and...
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| Main Author: | |
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://dspace.udla.edu.ec/handle/33000/3883 |
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