Plan estratégico para publicitar el relanzamiento de la marca fruit a través de medios no convencionales en la ciudad de Quito
There are relevant categories in marketing processes and advertisement diffusion in Ecuador, one of these categories is soft drinks. International brands, whose presence is dynamic, set the standards for the market. One of these cases is Coca Cola, which leads in the soft drinks market in sales and...
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| Formato: | bachelorThesis |
| Lenguaje: | spa |
| Publicado: |
2011
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| Materias: | |
| Acceso en línea: | http://dspace.udla.edu.ec/handle/33000/3883 |
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Agregar Etiqueta | Sumario: | There are relevant categories in marketing processes and advertisement diffusion in Ecuador, one of these categories is soft drinks. International brands, whose presence is dynamic, set the standards for the market. One of these cases is Coca Cola, which leads in the soft drinks market in sales and advertising; but there are other brands that, belonging to the same category of drink products, and have to compete, focusing themselves in intelligentstrategies that allow them to reach their goals, facing some issues. Fruit is an example of these brands. It is a flavored soft drink that is produced and distributed at national level. The fundamental problem is those new soft drinks consumers in the city of Quito are not acquainted with the drink and in many cases; do not know that the company is still producing, as it did before. This has happened due to the lack of advertising in the last few years, and people loss of the habit of buying and seeing this drink around…. |
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