Guía de uso del Marketing de Experiencias para Generar Consuming en Tiendas Especializadas. Caso Kywi

In the hardware market, the idea of DIY (do it yourself) is increasing every day as an entrepreneur. This has become the new tendency in the Ecuadorian market. We are also, living in a society where women feel less discriminated and opened to new fields where they can build or fix anything on their...

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Bibliographic Details
Main Author: Rosero Beltrán, Johan Sebastián (author)
Format: bachelorThesis
Language:spa
Published: 2013
Subjects:
Online Access:http://dspace.udla.edu.ec/handle/33000/3638
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